SpinalDecompression.com
Internal · Campaign Engagement Plan · Confidential

Engagement Plan — Dr. Kevin Fischer

Pure Chiropractic & Disc Rehabilitation · Monmouth County, NJ. Multi-platform ad campaign: creative, launch sequence, and projected engagement across Facebook, Instagram, and Google Display.

◆ Working document — creative & copy are first-campaign drafts; engagement counts, dates and projections are placeholders.
01 · Ad Previews

How your ads will actually look

Rendered as the real ad unit on each platform. The "Finally." table videos launch first and rotate across Facebook and Instagram, with the clay-character carousels and stills supporting them. Google Display runs the matching banners.

SpinalDecompression.com
SpinalDecompression.com
Dr. Kevin Fischer
Sponsored · 🌐
Spinal decompression isn't a treatment package. It's rehabilitation, and like any rehab it's a course, not a single visit. The sessions are calm enough that some people fall asleep.
▶ Video · 0:28
👍❤️ 331
44 comments · 19 shares
👍 Like
💬 Comment
↪ Share
Launch · runs first Facebook Feed · Video · 4:5 · "Finally." v4: Relaxation / Rest / Peace of mind → Rehabilitation.
SpinalDecompression.com
SpinalDecompression.com
Dr. Kevin Fischer
Sponsored · 🌐
Relaxation. Rest. Peace of mind. Spinal decompression is advanced, computer-controlled and cyclical: spine-specific rehabilitation you can rest through. See how it works, and whether it's right for you.
▶ Video · 0:28
👍😮 214
32 comments · 11 shares
👍 Like
💬 Comment
↪ Share
Launch · runs first Facebook Feed · Video · 4:5 · "Finally." v1: Relaxation / Rest / Peace of mind
SpinalDecompression.com
SpinalDecompression.com
Dr. Kevin Fischer
Sponsored · 🌐
Stretches, pills, the inversion table in the garage. Spinal decompression is different: advanced, computer-controlled and cyclical, designed to work around muscle guarding. Swipe →
3 a.m. again.
Not a stretch.
Not a pill.
Not an inversion table.
Rehabilitation.
that works while you sleep.
👍❤️ 268
27 comments · 9 shares
👍 Like
💬 Comment
↪ Share
Facebook Feed · Carousel · 4:5 · 6 cards, "Everything you've tried" · click ‹ › to flip
SpinalDecompression.com
SpinalDecompression.com
Dr. Kevin Fischer
Sponsored · 🌐
Not an inversion table. Not a stretch. Not a pill. Spine-specific rehabilitation, measured session by session.
Not an inversion table.
👍❤️ 187
21 comments · 6 shares
👍 Like
💬 Comment
↪ Share
Facebook Feed · Image · 4:5 still
SpinalDecompression.com
Dr. Kevin Fischer · Sponsored
Learn More
Launch · runs first Facebook Story / Reel · 9:16 · "Finally." v4
SpinalDecompression.com
spinaldecompression.com
Dr. Kevin Fischer
Sponsored
▶ 0:28
Learn More
876 likes
spinaldecompression.com Not an inversion table. Not a stretch. Not a pill. Rehabilitation that works while you sleep. ... more
2 hours ago
Launch · runs first Instagram Feed · Video · 4:5 · "Finally." v5: Not an inversion table → Rehabilitation.
SpinalDecompression.com
spinaldecompression.com
Dr. Kevin Fischer
Sponsored
▶ 0:28
Learn More
1,204 likes
spinaldecompression.com No injections. No incisions. No medication. Spine rehab you can sleep through. ... more
5 hours ago
Launch · runs first Instagram Feed · Video · 4:5 · "Finally." v2: No injections / No incisions / No medication
SpinalDecompression.com
spinaldecompression.com
Dr. Kevin Fischer
Sponsored
Finally.
Relaxation.
Rest.
Peace of mind.
Rehabilitation that works while you sleep.
Learn More
1,540 likes
spinaldecompression.com Finally. Relaxation. Rest. Peace of mind. Swipe → ... more
1 day ago
Instagram Feed · Carousel · 4:5 · 5 cards, "Finally" · click ‹ › to swipe
SpinalDecompression.com
spinaldecompression.com
Dr. Kevin Fischer
Sponsored
Rehabilitation that works while you sleep.
Learn More
942 likes
spinaldecompression.com It's rehabilitation, and like any rehab it's a course, not a single visit. ... more
1 day ago
Instagram Feed · Image · 4:5 still
spinaldecompression.com
Dr. Kevin Fischer · Sponsored
Learn More
Launch · runs first Instagram Story / Reel · 9:16 · "Finally." v3: Not an inversion table
Medium Rectangle · 300×250
Large Rectangle · 336×280
Half Page · 300×600
Wide Skyscraper · 160×600
Leaderboard · 728×90
Billboard · 970×250
Mobile Banner · 320×50
02 · Workflow

How the system turns ad clicks into booked patients

Two pathways — one qualifies candidates before they call, one educates until they're ready. Both end with a new patient through your door.

Patient flow workflow diagram
03 · Launch Calendar

35-day launch cycle

Days 1–5 ramp each platform from a controlled starting budget up to full spend, so the algorithms learn before we scale. Days 6–35 run at normal spend. We mark real push dates and notes as we go.

Ramp-up (Days 1–5) Facebook Instagram Google ◆ Placeholder schedule — we set real dates & pushes
04 · Projections

What to expect over the cycle

Directional estimates for the 35-day cycle. Final lead and consult numbers set from your market and creative.

Ad Spend · 35-Day Cycle
$3,000
$2,000 + $1,000 complimentary multi-platform
Estimated Leads
to be set with Dr. Fischer
Cost Per Lead
to be set
Booked Consults
to be set

Projected leads by week

Illustrative shape — ramp week starts lower by design, then climbs as spend normalizes and audiences mature. Real numbers drop in.
Wk 1 (ramp)
Wk 2
Wk 3
Wk 4
Wk 5