SpinalDecompression.com
Internal · Campaign Engagement Plan · Confidential

Engagement Plan — Dr. Kevin Fischer

Pure Chiropractic & Disc Rehabilitation · Monmouth County, NJ. Multi-platform ad campaign: creative, launch sequence, and projected engagement across Facebook, Instagram, and Google Display.

01 · Ad Previews

How your ads will actually look

Rendered as the real ad unit on each platform. The "Finally." table videos launch first and rotate across Facebook and Instagram, with the clay-character carousels and stills supporting them. Google Display runs the matching banners.

SpinalDecompression.com
SpinalDecompression.com
Dr. Kevin Fischer
Sponsored · 🌐
⋯
Spinal decompression isn't a treatment package. It's rehabilitation, and like any rehab it's a course, not a single visit. The sessions are calm enough that some people fall asleep.
▶ Video · 0:28
spinaldecompression.com
Rehabilitation that works while you sleep
Now in Monmouth County, NJ
Learn More
Launch · runs first Facebook Feed · Video · 4:5 · "Finally." v4: Relaxation / Rest / Peace of mind → Rehabilitation.
SpinalDecompression.com
SpinalDecompression.com
Dr. Kevin Fischer
Sponsored · 🌐
⋯
Relaxation. Rest. Peace of mind. Spinal decompression is advanced, computer-controlled and cyclical: spine-specific rehabilitation you can rest through. See how it works, and whether it's right for you.
▶ Video · 0:28
spinaldecompression.com
See how it works
Complimentary evaluation · Monmouth County
Learn More
Launch · runs first Facebook Feed · Video · 4:5 · "Finally." v1: Relaxation / Rest / Peace of mind
SpinalDecompression.com
SpinalDecompression.com
Dr. Kevin Fischer
Sponsored · 🌐
⋯
Stretches, pills, the inversion table in the garage. Spinal decompression is different: advanced, computer-controlled and cyclical, designed to work around muscle guarding. Swipe →
3 a.m. again.
Not a stretch.
Not a pill.
Not an inversion table.
Rehabilitation.
that works while you sleep.
spinaldecompression.com
Not an inversion table
See how decompression is different
Learn More
Facebook Feed · Carousel · 4:5 · 6 cards, "Everything you've tried" · click ‹ › to flip
SpinalDecompression.com
SpinalDecompression.com
Dr. Kevin Fischer
Sponsored · 🌐
⋯
Not an inversion table. Not a stretch. Not a pill. Spine-specific rehabilitation, measured session by session.
Not an inversion table.
spinaldecompression.com
Rehabilitation that works while you sleep
Now in Monmouth County, NJ
Learn More
Facebook Feed · Image · 4:5 still
SpinalDecompression.com
Dr. Kevin Fischer · Sponsored
Learn More
Launch · runs first Facebook Story / Reel · 9:16 · "Finally." v4
SpinalDecompression.com
spinaldecompression.com
Dr. Kevin Fischer
Sponsored
⋯
▶ 0:28
Learn More
spinaldecompression.com Not an inversion table. Not a stretch. Not a pill. Rehabilitation that works while you sleep. ... more
2 hours ago
Launch · runs first Instagram Feed · Video · 4:5 · "Finally." v5: Not an inversion table → Rehabilitation.
SpinalDecompression.com
spinaldecompression.com
Dr. Kevin Fischer
Sponsored
⋯
▶ 0:28
Learn More
spinaldecompression.com No injections. No incisions. No medication. Spine rehab you can sleep through. ... more
5 hours ago
Launch · runs first Instagram Feed · Video · 4:5 · "Finally." v2: No injections / No incisions / No medication
SpinalDecompression.com
spinaldecompression.com
Dr. Kevin Fischer
Sponsored
⋯
Finally.
Relaxation.
Rest.
Peace of mind.
Rehabilitation that works while you sleep.
Learn More
spinaldecompression.com Finally. Relaxation. Rest. Peace of mind. Swipe → ... more
1 day ago
Instagram Feed · Carousel · 4:5 · 5 cards, "Finally" · click ‹ › to swipe
SpinalDecompression.com
spinaldecompression.com
Dr. Kevin Fischer
Sponsored
⋯
Rehabilitation that works while you sleep.
Learn More
spinaldecompression.com It's rehabilitation, and like any rehab it's a course, not a single visit. ... more
1 day ago
Instagram Feed · Image · 4:5 still
spinaldecompression.com
Dr. Kevin Fischer · Sponsored
Learn More
Launch · runs first Instagram Story / Reel · 9:16 · "Finally." v3: Not an inversion table
Medium Rectangle · 300×250
Large Rectangle · 336×280
Half Page · 300×600
Wide Skyscraper · 160×600
Leaderboard · 728×90
Billboard · 970×250
Mobile Banner · 320×50
02 · Workflow

How the system turns ad clicks into booked patients

Two pathways — one qualifies candidates before they call, one educates until they're ready. Both end with a new patient through your door.

Patient flow workflow diagram
03 · Launch Calendar

35-day launch cycle

Ads pushed to SpinalDecompression.com internal ad scheduler 9/10. Campaign started 9/13.

Starts 9/13. Days 1–4 run Google Display only to warm the funnel; Facebook & Instagram launch on Day 5; by Day 9 every platform is at full daily spend and holds there through Day 35.

Google Display Facebook Instagram Ramp (Days 1–8) Full spend (Days 9–35)
04 · Projections

Month 1 — what to expect

Hybrid campaign: Google Display + Facebook / Instagram. Directional month-1 averages.

Recommended Budget · Month 1
$2,800
Hybrid: Google + Facebook / Instagram
Expected Leads
95–100
month-1 average
Appointments
16
booked from leads
Conversions
4–7
new patients
Month one is a build month — by design. A full-funnel system spends its opening weeks teaching each platform who actually converts and warming audiences who've never heard of you. That groundwork is why performance compounds month over month instead of peaking on day one. Read these numbers as the foundation the next months build on — the floor, not the ceiling.